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In an impromptu announcement, Elon Musk revealed on Friday that Linda Yaccarino will be taking over as the new CEO of Twitter, which he acquired from its founders in April 2022.
As Musk takes on the role of “exec chair & CTO, overseeing product, software & sysops,” let’s delve into five key things you should know about the incoming CEO, who is set to assume office in six weeks.
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Linda Yaccarino brings a wealth of experience to her new position. With an impressive background in advertising, she served as the chairman of global advertising and partnerships at NBCU for over a decade.
During her tenure, she achieved outstanding success, generating over $100 billion in sales according to her profile on the company’s website. Yaccarino’s expertise in the advertising industry is poised to play a crucial role in shaping Twitter’s monetization strategies and driving revenue growth.
READ ALSO:Meet Twitter New CEO, Linda Yaccarino
Presidential Appointment
Yaccarino’s accomplishments extend beyond the corporate realm. Former U.S. President Donald Trump appointed her to the Presidential Council on Sports, Fitness, and Nutrition. This recognition highlights her ability to navigate diverse domains and collaborate with influential figures at the highest levels of government.
Spearheading COVID-19 Vaccination Campaigns
In the midst of the global COVID-19 pandemic, Yaccarino demonstrated her commitment to public health initiatives. She worked closely with the White House and Pope Francis to develop and execute impactful vaccination campaigns. Her collaboration with such prominent entities underscores her ability to navigate complex partnerships and address critical societal challenges.
READ ALSO:Elon Musk Appoints First Female Social Media CEO To Head Twitter
A Woman With Experience
While specific details about Linda Yaccarino’s age remain private, reports suggest that she is approximately 60 years old. This wealth of experience brings a seasoned perspective to her new role, encompassing decades of professional achievements, industry insights, and a proven track record of success.
