Somto BisinaSpotify’s second ‘Stream On’ event was held yesterday, and music artists, songwriters, video and content creators, and podcasters from all over the world joined Spotify for a day of announcements, inspiring stories, and hands-on demos of new tools and resources coming to the global creator platform.
“Stream On is about all the ways we are bringing Spotify to life and letting creators at all stages of their careers know that we are open for business. We are focused on building the best home for the, a place where they can establish a career, thrive and grow and where the world can be inspired by their creativity,” Spotify Founder & CEO Daniel Ek shared during the morning keynote presentation.
He continued, “And that’s what we’ve been doing for almost 17 years: building, improving and reimagining this home to better meet creator needs and help them chart new pathways to success. As we look to the future, we are excited to expand that ambition to even more creators across new formats. We’re enabling more creativity, discovery and personalization than ever before by providing the best resources, support, and interactivity..”
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Spotify kicked off ‘Stream On’ by doubling down on discovery, revealing a reimagined interface that leverages new visuals, and a completely new and interactive design, all to drive deeper and long-lasting connections between creator and listeners.
The new feature will roll out in waves beginning today to its 500+ million monthly active users, below is a list of what to expect in Nigeria:
1. With Smart Shuffle, we’re introducing a new way to inject new music that perfectly complements an existing playlist with just the tap of a button.
2. Building on the success of podcast previews, creators can choose or automatically generate Previews of their music and podcasts for users to sample before they play or save.
3. Just like with music, Spotify will now serve Autoplay for Podcasts, when a podcast ends, another episode will automatically start playing that fits the user’s tastes and is relevant.
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