Coca Cola records ‘$4 billion’ loss after Cristiano Ronaldo’s gesture

June 16, 2021
by
Cristiano Ronaldo
Cristiano Ronaldo

Cristiano Ronaldo’s superstardom influence has made an economic impact on Coca Cola, which the famed drinks company will be groaning about.

Ronaldo made a gesture over Coca Cola during a Portugal press conference ahead of their Euro 2020 match against Hungary.

Join our WhatsApp Channel

After taking his seat during a press conference, the Juventus superstar picked up the two bottles of Coca Cola which were laid out ready on the desk.

He passed the drinks along the desk and grabbed a bottle of water, subtly telling people at home which of the drinks was a healthy choice.

But what Ronaldo may not have realised is the huge financial impact he would have on Coca Cola with his action and words.
Marca reports that at the market’s open in Europe, Coca Cola’s shares were worth $56.1, but by the time Ronaldo and his Portugal boss Fernando Santos left their seats at the press conference, shares had dropped to $55.2 each.

The 1.6% drop in share price meant a loss in $4billion dollars in terms of company worth.

The former Real Madrid star, 36, is a renowned fitness freak who maintains a strict healthy diet. He would go ahead to score two goal in the match against Hungary, a feat which has seen him become the all-time highest goal scorer in the EUROS with a total of 11 goals.

+ posts

Featured Stories

Latest from News

4 Dead, 17 Injured in LPG Tanker Explosion on Santiago Highway

At least four people were killed and 17 others injured Thursday morning after a liquefied petroleum gas (LPG) tanker truck overturned and exploded along Route 5 North at the intersection with General Velásquez in the Renca district of Santiago. Authorities said the

El-Rufai: Dadiyata’s Wife Appeals for Help

“We pray that one day, he will come back,” Kadijah, wife of missing lecturer Abubakar Idris, popularly known as Dadiyata, said in a video interview with Ambassador-designate Reno Omokri. She appealed to Nigerians to help find her husband, whose whereabouts remain unknown

At Least 33 Killed in Kebbi State Cattle-Rustling Attack

At least 33 people have been killed in an attack on Bui District in Arewa Local Government Area, Kebbi State, police have confirmed. Spokesman Bashir Usman said suspected cattle rustlers, believed to be Lakurawa militants, carried out the assault after crossing into
Press Release1 Dr. Bongo
Previous Story

Dr. Bongo Adi appointed Newstide Publications Board Chairman

World Bank
Next Story

Nigeria borrowed N1.3tn in four years to subsidise electricity – World Bank

Don't Miss

Apapa Customs Revenue Hits N1.02trn In H1 2024 Amid Trade Volume Decline

Customs Petitioned Over Extortion, Harassment Of Motorists

THE lawmaker representing Ovia Federal Constituency of Edo State in
Succession

‘Succession’: See Trailer For Final Season

HBO has released the official trailer for the fourth and