Popular Nigerian singer and songwriter Davido has been made the brand ambassador of high-quality brandy, Maison Martell, and its new “Standout Swift”.
The brand said it would pave way for others and create a legacy for future generations.
For Martell, a “Standout Swift” is someone who challenges convention and opens the way for others – and Davido certainly has the influence to do that. Davido and Martell are above all the story of an encounter. Davido is fired by the same creative energy as Martell.
CEO of Martell Mumm Perrier-Jouët said, his songs are a way for him to express his unique talent and his bold personality and beyond that.
He went on further to say Like Martell, Davido is creating a legacy that starts – but does not end with him. “I am proud to go on this incredible adventure with Martell, as I know we are pursuing the same goal: opening the way for others, each within our own creative field. We share the same idea that we rise by lifting others.
The singer and song writer, Davido said “through my songs, I want to show the new generation that anything is possible. That’s what I love about Martell’s history and expertise is the capacity to continually reinvent tradition,”
Meanwhile, Maison Martell is renowned throughout the world for the finesse and elegance of its brandy that has been in existence since, 1715.
The new Martell Blue Swift campaign featuring Davido will be unveiled to the public later this year.