AIICO Insurance Plc has unveiled its Artificial Intelligence (AI) service made accessible via WhatsApp.
The service, known as ELLA, is expected to improve service delivery, according to the insurance firm.
The Head, Strategic Marketing and Communications of the firm, Mr. Segun Olalandu, announced the new service in a statement.
He explained that it was a dedicated instant messaging.
According to him, AIICO is the first insurance company in the country to deploy such services innovation.
Olalandu said that the new service has an in-built feature that helps customers to make an instant purchase, renewal of policies, claims reporting, products and service enquiries via WhatsApp, Facebook Messenger and Telegram.
He said, “Ella is available 24/7 and the interactive chat box enhances user experience, as it takes on the personality of a young, intelligent, and efficient customer’s experience manager. It helps reduce the time required for customers to purchase or access customer support service to a maximum of five minutes.
“It also empowers both existing and prospective customers to chat with AIICO for instant responses any time of the day. The service is simple, secure, and reliable messaging at zero cost.”
Commenting on the innovative launch, The Managing Director/Chief Executive Officer, AIICO Insurance, Mr. Babatunde Fajemirokun, stated the firm’s customer approach was what drove the launch of Ella and its deployment on WhatsApp.
He said, “With over two billion WhatsApp users globally and its increasing viral adoption locally, we believe it is an appropriate channel by which we can bring service closer to our customers.
“We understand how technology is transforming the world today and its impact on the lifestyle of our customers. Therefore, we will continue to invest in the best technology solution to provide our customer with a great experience.”
Fajemirokun stated that in 2020, during the pandemic and global lockdown, the company was able to alleviate the lockdown impact by deploying technology-enabled solutions for business continuity.
He said the feedback from customers and the marketplace was what drove the firm’s quality service delivery, irrespective of daunting challenges.