Amanze ChinonyeUnited Bank for Africa (UBA) Plc has launched the fifth edition of its Super Savers Promo, tagged “Season of Progress,” aimed at deepening financial inclusion, promoting a culture of savings, and rewarding loyal customers across the country.
The nine-month campaign, which kicked off on Friday at a press conference in Lagos, will run from September 1, 2025, to May 31, 2026. Over ₦150 million in cash and prizes are to be won by customers during the period.
Join our WhatsApp ChannelSpeaking at the event, UBA’s Group Deputy Managing Director, Chukwuma Nweke, said the promo underscores the bank’s role in nation-building through financial empowerment.
“Savings empower families and individuals to take control of their future, whether by securing quality education for their children, acquiring homes, setting up sustainable businesses, or meeting pressing needs at different stages of life,” Nweke said.
“Through this campaign, we are not just rewarding customers, but also bridging economic gaps, breaking cycles of poverty, and building stronger communities.”
Under the reward scheme, customers who open or fund qualifying accounts stand a chance to win cash prizes ranging from ₦10,000 to ₦1 million, as well as airtime and other incentives. According to the bank, quarterly draws will produce 27 star winners of ₦1 million each, while special rewards are earmarked for dormant account holders who reactivate with a minimum of ₦10,000.
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Highlighting the bank’s progress in driving financial inclusion, UBA’s Group Head of Retail and Digital Banking, Shamsideen Fashola, said the Super Savers Promo has over the past five years grown into one of the bank’s strongest platforms for customer engagement.
“Last year, as part of our 75th anniversary, we rewarded thousands of customers with about ₦150 million in prizes. This year’s edition is even more ambitious, with expanded categories that cover adults, students, and children,” he said.
The bank also introduced a digital onboarding system to simplify account opening, allowing customers to sign up online in real-time without visiting physical branches.
UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, stressed that beyond the excitement of winning prizes, the initiative is primarily about boosting financial literacy and access.
“We still have significant ground to cover in empowering Nigerian citizens toward financial independence. This promotion is one of the ways we are working to improve financial inclusion and introduce more people to innovative, secure, and convenient banking solutions,” Ladipo said.
Industry observers note that such campaigns are particularly relevant in Nigeria, where the savings rate remains one of the lowest in Africa. Rising inflation, weak disposable incomes, and limited access to financial services have made saving difficult for many households.
Initiatives like UBA’s promo not only encourage disciplined savings habits but also expand access to formal banking, a step experts say is critical for reducing poverty and driving long-term economic growth.
UBA said all draws will be conducted live with oversight from regulators to ensure transparency, with nationwide activations planned in markets, campuses, and rural communities.
With operations in 20 African countries and branches in the UK, US, France, and UAE, UBA serves over 45 million customers globally and remains one of the continent’s largest financial institutions.
Amanze Chinonye is a Staff Correspondent at Prime Business Africa, a rising star in the literary world, weaving captivating stories that transport readers to the vibrant landscapes of Nigeria and the rest of Africa. With a unique voice that blends with the newspaper's tradition and style, Chinonye's writing is a masterful exploration of the human condition, delving into themes of identity, culture, and social justice. Through her words, Chinonye paints vivid portraits of everyday African life, from the bustling markets of Nigeria's Lagos to the quiet villages of South Africa's countryside . With a keen eye for detail and a deep understanding of the complexities of Nigerian society, Chinonye's writing is both a testament to the country's rich cultural heritage and a powerful call to action for a brighter future. As a writer, Chinonye is a true storyteller, using her dexterity to educate, inspire, and uplift readers around the world.
