Queen Nwabueze
If you run a business in Nigeria whether big or small, there is a chance you are wondering if blogging is worth your time and money. The short answer is a resounding YES!
Blogging is one of the key ways to dine with the search engines, Google particularly. If not, how do you hope to drive traffic to your site to attract the lead you seek? You want to use the social media alone? No dear. It’s not a wise thing to do.
Join our WhatsApp ChannelYou have read posts and updates, time without number, screaming and asking you to blog for your business. That’s right. Blogging is worth the hype.
Take a look at these interesting stats.
Companies that blog enjoy 97% more backlinks, traffic, leads and converts than their competitors.
This is NOT even the biggest news. Here. A study shows that websites with regularly updated blogs have 434% more indexed pages than websites without blogs. Are you marveled now? Yes you should. Blogging is that indispensable.
The reason you should blog is not hard to find, you know. Blogging is the only sane way you can use to generate leads and converts, long-term.
Practically, everyone lives in Google, these days. If you agree with this everyday saying, then why is your target audience not finding you there? Why are you not blogging? You should be blogging so you could get found.
Blogging is also the tried and trusted way to build rapport with your stakeholders. It is blogging that will help you curry the trust that you seek from your target market. It is this trust that will invariably help you to gain valuable insights to what they are looking for, online. What about the clout that comes with blogging? It is only through blogging that your brand can be established as your industry leader. Or don’t you want to be the go-to in your industry? Trust you do!
In fact, every time you blog, you tell your customers what value your product or service offerings bring to them. Don’t really know how to say it anymore but if you are not blogging then you are not being fair to your brand. You are losing all the ROI your business would have been yielding especially now that every business has gone digital in Nigeria.
Please start blogging now. Blogging will assist your business have great online presence.
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