Ifeoluwa Mokelu
Fenty Beauty and Fenty Skin staged in Nigeria as one of the biggest beauty launch across Africa, on Friday May 27th, 2022.
To mark this momentous event, the brand hosted the official launch party for celebrities, influencers, retail partners and media alike, dubbed “Fenty Club” at WBar, Lagos where they hosted over 200 attendees who were celebrities, influencers, beauty creators and the like and they were treated to a performance by Nigerian artiste, Lojay and DJ Neptune held it down too. Of the notable attendees were, Mercy Eke, Cynthia Nwadiora, Tania Omotayo, Gbemi Olateru Olagbegi, Erica Nlewedim, Annie Idibia, Iyabo Ojo, Mariam Timmer, Adunni Ade, Linda Ejiofor, Zainab Balogun-Nwachukwu, Dimma Umeh, Toyosi Etim Effiong amongst other notable figures.
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Rihanna created both Fenty Beauty and Fenty Skin as a black woman who wanted to see inclusivity in the beauty industry that pushes the notion of ”Beauty For All.”. It is the brand’s initiative and attention to details that has made Rihanna’s decision to expand her Fenty brands to Africa a historic milestone and natural next step.
“I am a proud Bajan who feels a close connection to Africa and to its people. I’ve had the pleasure, the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to 8 African countries and then hopefully more in the future – means so much to me.” Rihanna.
