Ifeoluwa MokeluInternational singer and actress, Rihanna has concluded plans to set up a skin care brand called “Fenty Beauty & Fenty Skin” in countries across Africa.
The Barbadian Songwriter stated that it will be launched on 27 May, 2022 in eight countries, with the intention of expanding to other African countries in subsequent times.
She said, “I am a proud Bajan who also feels a close connection to Africa, and its people. I’ve had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future— means so much to me.”
In 2017, Rihanna launched the Fenty Beauty brand in 17 countries quite unprecedented, with a vision of inclusivity and global reach, noting that it was to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.”
She was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fast forward to 2020, Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin, and amplified her unwavering mission to provide simple and effective beauty solutions for all. As a result, she ignited a beauty movement and “a community that supports and uplifts each other.”
Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the ”Beauty For All” notion. It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a momentous milestone and natural next step.
“Every launch is exciting— we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world,” Rihanna wrote.
Fenty Beauty and Fenty Skin will be available for purchase across Africa, including cult-favorite complexion essentials like Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, best-selling lip products like Fenty Beauty Gloss Bomb Universal Lip Luminizer and Stunna Lip Paint Longwear Fluid Lip Color, and her must-have skincare starters including Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen and Fenty Skin Total Cleans’r Remove-It-All Cleanser. Additionally, customers in Africa will be able to immediately pick up the newest launches from the brands, like Fenty Beauty Fenty Icon Refillable Lipstick – a luxurious semi-matte lipstick collection – and Sun Stalk’r Face + Eye Bronzer & Highlighter Palette – a do-it-all bronzer-inspired palette with two new highlighter shades – and Fenty Skin Pre-Show Glow Instant Retexturizing Treatment– A powerful exfoliating treatment loaded with 10% AHAs (alpha hydroxy acids), rooibos, fruit enzymes, and extracts to make your skin look smooth, glowing, and photo-ready in just one minute.
Within Africa, Fenty Beauty and Fenty Skin will be available starting May 27 at the following retailers:
South Africa
Arc Stores www.arcstore.co.za
Edgars www.edgars.co.za
Nigeria – Essenza Nigeria: www.essenza.ng
Kenya Lintons Beauty www.lintonsbeauty.com
Namibia – Edgars
Botswana – Edgars
Ghana – Essenza Ghana
Zambia- Color Café Zambia www.colorcafe.com
Zimbabwe Catts
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