Victor EzejaALAT by Wema, a digital banking platform created by Wema Bank, has bagged the ‘Most Outstanding Digital Bank Brand of the year Award at the 2021 Brandcom Awards.
This was announced at the Brandcom Awards event which was held at the D’Podium Event Centre, Ikeja, Lagos.
The Brandcom Award celebrates and honours brands, agencies, and notable individuals in the brands and marketing communications industry who have distinguished themselves with tangible and laudable impacts.
While commenting on the award presented to ALAT By Wema, the Chief Digital Officer, Wema Bank, Segun Adeniyi said the award has once again affirmed ALAT’s leadership in the digital banking sphere and was a reflection of how the financial institution’s innovative efforts have been appreciated in the industry and by Nigerians.
Adeniyi said, “This is another achievement that can be attributed to ALAT’s industry leadership as an innovative financial solution. We are delighted to be honoured with this recognition, and we dedicate this award to all our customers who trust the integrity of ALAT and have continuously made it their first choice.
“This is another achievement that can be attributed to ALAT’s industry leadership as an innovative financial solution. We are delighted to be honoured with this recognition, and we dedicate this award to all our customers who trust the integrity of ALAT and have continuously made it their first choice.”
Brandcom also gave an award to the Head, Marketing Communications and Investor Relations, Wema Bank, Funmilayo Falola, as the ‘Most Outstanding Marketing Communications Professional of the Year’ in the Financial Services category.
Falola expressed her gratitude for the recognition given to her and the bank. Reacting to the ALAT by Wema award, she said, “This award truly humbles us; it is a big testament to our mantra that ‘ALAT is not just a Bank, it’s a lifestyle, and an innovation that has come to simplify seamless and inclusive transactions beyond borders whilst leveraging technology.”
ALAT’s Brandcom Award is the latest honour for the digital bank which was launched in 2017. In 2018, ALAT was named the ‘Digital Banking Platform of the Year’ by BusinessDay and ‘Best Digital Bank in Africa’ at that year’s Asian Banker Awards.
The bank also won the award of ‘Excellence in Branchless Banking’ in the New Age Banking Awards and was nominated as the ‘Best Innovative Digital Solution in Nigeria’ by the World Summit Awards.
ALAT also clinched the ‘Best Mobile Banking App’ by the illustrious World Finance Magazine.
ALAT is available for download on Android, iOS and web apps.
Victor Ezeja is a passionate journalist with six years of experience writing on economy, politics and energy. He holds a Masters degree in Mass Communication.
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