Utomi Hints On How Businesses Can Survive Volatility of Nigerian Economy

A political economist and management expert, Prof. Pat Utomi, has urged brands to rethink their strategies and business models and work within regulatory frameworks in order to survive the volatility of the Nigerian economy.

Utomi made this known at the second edition of Brandcomfest 2021, the annual gathering of stakeholders in the brands and marketing communications landscape, held in Lagos.

Utomi, who was the keynote speaker at the event, was quoted as saying that for brands to survive in a volatile economy, they must come under drivers that could bring creative destruction and the great disruption.

According to him, storytelling plays a vital role in brand building, most especially at this time. “The story you tell about your reality is what the world will believe about your reality,” he said.