PBA ReporterGone are the days when so many people were indifferent about Journalism because they believed that journalists running news websites don’t get rich.
However, in this era of high internet connectivity, the reverse is the case; the profession has now become highly competitive because so many people see it as one of the easiest means of creating wealth.
Well, I might consider that a fact to those who have the knowledge of how it works, but to others who don’t, it’s a mirage.
So, new media for wealth acquisition is beyond typing and posting of articles; it’s very broad, strategic and dynamic.
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As the term Search Engine Optimization (SEO) is peculiar to website operation for blogging or posting of news stories so also are reactions and engagements paramount to social media.
And for proper monitoring of news website or blog, Google analytics, RSS reader, alexa.com and other tools or plugins are essentially needed to be considered while that of social media is crowdtangle extension.
Below, however, are top 7 KPIs that boost news websites from zero level to top position:
- Likes
- Engagements
- Followers’ growth
- Social interactions
- Social shares
- Traffic conversions
- Advert placement, sponsored posts, press releases and event coverage
Likes: These are positive reactions by users or readers of stories. Readers normally show they are pleased with the contents.
Engagements: This has to do with the period of time readers spend on a story. For a writer to have good engagements, he must first have a captivating headline/ He also ought to have an inverted pyramid kind of stories. So, contents are a great way to drive good engagements.
Follower growth: This has to do with social media – Facebook, Twitter, Instagram LinkedIn or Telegram. The importance of good contents cannot be over emphasised here. One of the key points that determine massive follower growth is immediacy.
When a site constantly breaks stories, people would begin to follow that kind of site on social media because they know that within seconds stories are posted on the site page, they receive them even with notifications.
Social interactions: After a news site or blog must have recorded good success in follower growth on social media, social interactions become achievable because followers are loaded with different perspectives. And they are meant to either applaud or condemn contents or perspectives.
Social shares: This is one of the KPIs that are about the publicity of the website in the making, and they are also like baits bringing more readers on board for more engagements and traffic generation.
Traffic conversions: This is a good result of a successful operation of the above points and statements. This is what attracts investors and companies to look forward to partnering with a site because they are looking for where they can create massive awareness of their products or services.
Advert placement, sponsored posts, press releases and event coverage: These are basic four pillars behind a successful operation of a media firm.
They are the fundamental key performance indicators (KPIs) that an owner of a news website could give any manager.
There could be other sources of revenue generation but are dependents of the above factors, as nothing goes for free in the business world.
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