Izuchukwu Okosi
The Broadcasting Organisations of Nigeria (BON), promoters of The Nigeria Broadcasting Awards (TNBA) on Thursday assured industry stakeholders and Nigerians of credibility of the awards process.
The assurance was given by Mr. Guy Murray-Bruce, Chairman of the Awards Steering Committee and President of the Silverbird Group, during an interview on Arise TV.
Join our WhatsApp ChannelBruce revealed that the award will hold in November 2022 although a date has not been announced yet.
Murray-Bruce insisted that TNBA is distinctive as it involves professionals rewarding professionals.
To ensure credibility, the Silverbird boss said the panel of judges for the awards will comprise stellar industry figures, who will infuse the process with the credibility they have earned over the years.
“These awards are going to be the most credible, most authentic, and most viewed by people. These awards are for professionals rewarding professionals in the industry. The judges are credible people, who have nothing to gain financially and a lot to lose in terms of their credibility,” Murray-Bruce told the trio of Arise TV presenters; Emmanuel Ofeni, Rufai Oseni and Tundun MKO Abiola.
Bruce further stated that the award process will be devoid of sponsorship influence, stressing that sponsors only have the opportunity of marketing their products and services to the public.
Speaking on other measures in place to ensure credibility, Mr. Jenkins Alumona, CEO, Strategic Outcomes Limited, communications consultant to TNBA, revealed that some of the award categories will be open to public voting that will be managed by a reputable audit firm.
“The awards will be a split rating. We are going to have people vote on the open criteria and a panel of specialists, composed of experts in the industry for the closed criteria.
“We are looking at 50 percent votes from people who watch television and listen to radio and another 50 percent from a panel of experts, whose identities will be announced in due course. The panel will comprise industry teachers with vast experience in this area.
“The public votes will also be weighted, and winners will emerge in areas that include indigenous presentation, best presenter of news, best radio presenter, best TV station, best morning show and other areas. The votes will be sorted by one of the best audit firms in the world,” Alumona who is also into Sports Marketing noted.
An ackward moment took place during the interview when Alumona insisted that the transparency of the awards will be quite different from what is obtainable in beauty parents.
This prompted boisterous laughter from Murray-Bruce and the Arise TV presenters as Silverbird are the organisers of the Miss Nigeria contest that produced 2001 World’s Most Beautiful Girl winner, Agbani Darego.
On the criteria for excellence, Alumona explained that excellence will be determined by broadcasting requirements, as long as it does not contravene the rules.
“These awards are not for profit, as BON is not a profit-oriented organization. The Chairman of BON, Mr. John Ugbe, saw the need to recognize, motivate, and reward media practitioners for their works of excellence.
“Excellence is giving what the requirements are for broadcasting as long as it does not contravene the rules of broadcasting. That is why we are splitting the votes to include the public. If the people think you are excellent, then you are excellent. It’s not dependent on what a government parastatal thinks,” Alumona said.
Murray-Bruce stated that entries for the awards will open this month and nomination preference will be given to broadcast professionals and stations.
The awards is the country’s first broadcasting awards and are aimed at recognizing and rewarding excellence in the broadcast industry. The awards are open to professionals in private and public-owned broadcast platforms.
Izuchukwu Okosi is a Nigerian sports and entertainment journalist with two decades of experience in the media industry having begun his media journey in 2002 as an intern at Mundial Sports International (MSI) and Africa Independent Television (AIT), owners of Daar Communications Plc.
