Apple has broken a 13-year tradition by announcing new products in the first month of the year.
Apple has traditionally chosen the months of March or June to make their first main product unveiling of the year, but things took an unexpected turn and they announced several new products, including updated 14-inch and 16-inch MacBook Pros powered by M2 Pro and M2 Max, a new Mac mini with M2 and M2 Pro, and an updated HomePod.
Apple announced the latest products on Friday the 20th of January through a press release on its website and videos on its YouTube channel.
Dates for products unveiling (Apple Breaks 13-Year Tradition)
- January 27, 2010: The introduction of the iPad
- March 2, 2011: Announcement of the second-generation iPad
- March 7, 2012: Revealing the third-generation iPad and a new Apple TV
- June 10, 2013: Announcing iOS 7, OS X Mavericks, Mac Pro, and more at WWDC
- June 2, 2014: Introduction of iOS 8, OS X Yosemite at WWDC
- March 9, 2015: The release date of the Apple Watch revealed, iOS 8.2, and new health studies
- March 21, 2016: New iPad Pro, first-generation iPhone SE, and updated Apple Watch
- June 5, 2017: iOS 11, watchOS 4, macOS High Sierra, and a new iPad Pro
- March 27, 2018: Media event to announce the 2018 iPad for education
- March 25, 2019: Keynote for Apple News+, Apple Card, Apple Arcade, and Apple TV+
- June 22, 2020: First digital Apple event, announcing iOS 14, iPadOS 14, watchOS 7, macOS Big Sur, and Apple silicon transition
- April 20, 2021: New iPad Pro, redesigned iMac, new Apple TV, AirTag, and new purple iPhones
- March 8, 2022: Updated iPhone SE, Mac Studio, Studio Display, and M1 Ultra chip
Information provided on Apple’s website shows that the company wanted to announce the new products it revealed this January in the fall of 2022. There were rumours that Apple would introduce the MacBook Pro and Mac mini with the M2, M2 Pro, and M2 Max chips sometime between September and November at a second fall event. Apple held a hybrid digital and in-person event on September 7, 2022, to announce new iPhones, Apple Watches, and AirPods.
The first event of 2023 could be the revealing of Apple’s “Reality Pro” headset, according to a timeline set by Bloomberg‘s Mark Gurman. Gurman reports Apple plans to introduce the headset before WWDC in June and then ship the headset in the fall.
Apple Breaks 13-Year Tradition!