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public relations

Nigeria's Omoniyi Ibietan, Elected Secretary-General Of APRA 

Nigeria’s Omoniyi Ibietan, Elected Secretary-General Of APRA 

Head Media Relations at the Nigerian Communications Commission (NCC), Dr. Omoniyi Ibietan, has been elected Secretary-General of the African Public Relations Association (APRA) at the ongoing 35th Annual Conference and Annual General Meeting (AGM) taking place in Abidjan, Côte d’Ivoire. Ibietan was
May 19, 2024
No Organisation Can Survive In 21st Century Without Efficient PR - Expert

No Organisation Can Survive In 21st Century Without Efficient PR – Expert

Foremost public relations specialist and communications manager for Chevron Nigeria Limited, Dr. Victor Anyaegbudike, has restated the importance of efficient public relations for organisations to survive the 21st century business environment. Anyaegbudike made the assertion on Wednesday, 17 April during the 13th Annual Jacksonite
April 18, 2024
Who Should Measure Public Relations?
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Who Should Measure Public Relations?

In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes. Therefore, unless you plan and measure
September 15, 2022

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