Queen Nwabueze
These days, it’s no longer advisable to build your website and leave it alone. If you want people to visit your site, then promote it.
There are a thousand and one things you can do even if you don’t have so much money.
Join our WhatsApp ChannelTo help you, Prime Business Africa is handing you 30 tactics to help you get traffic to your site especially if you are an SME. Here:
- Start a blog
- Create useful, valuable and shareable content
- Use keyword in your content titles
- Blog often
- Comment on other blogs relevant to your industry
- Don’t post content from your website to your social media, verbatim.
- Place sponsored ads on a regular basis
- Vary your content –timeless and trending posts
- Make sure the reader takes something home in all your content
- Have very active social media pages
- Include your URL in all your social media accounts but not in every post
- Encourage your families, friends, contacts and staff to SHARE your updates with their personal network
- Add social media sharing buttons to your blog
- Educate, entertain and inform your audience. Don’t sell to them
- At any opportunity, tell people about your website
- Ensure your website is mobile friendly and interactive
- Pay attention to what your competitors are doing
- Make social media posts short and punchy. 20% text and 80% graphics is the rule
- Optimise your webpages for SEO especial your services or products page
- Don’t use too many images
- Be in Google My Business
- Use longtail keywords more
- Join relevant online discussions… Great way to hand out your link
- Go ‘sensational’ with your headlines –elaborate adjectives usage is it!
- Engage internal linking
- Improve your website speed
- Use Call To Action in your posts
- Be consistent with all your content
- Write conversationally and not journalistically
- Don’t come across as desperate in your search engine marketing
These 30 tricks should get you off to a great start. Good luck.
Always SHARE all posts from Prime Business Africa, please. Connect with us too in all our social media handles. And ohh…feel free to thank us later.
