Bisina SomtoElon Musk CEO of the social media platform X, has unveiled a development that is set to reshape the platform’s functionalities. In a recent announcement, Musk revealed that the platform will soon be incorporating video and audio calling features, transforming the former Twitter into a comprehensive “everything app.”
Musk’s concise yet impactful declaration, “Video & audio calls coming to X,” has sent ripples of anticipation through the online community.
While the specific launch date of these new features remains undisclosed, their impending arrival has certainly piqued the curiosity of X’s user base.
What distinguishes this move is the platform’s ambition to create a seamless calling experience across a variety of devices, including iOS, Android, Mac, and PC systems. Remarkably, these calls would not necessitate a phone number, setting X apart as an innovative and novel communication tool.
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Elaborating on the strategic vision behind this expansion, Musk emphasized that X is poised to serve as an effective global address book—a concept that holds a unique and transformative potential in the realm of social media.
The revelation comes hot on the heels of the platform’s rebranding from Twitter to X—a change announced by Musk and the newly appointed CEO Linda Yaccarino. This metamorphosis aims to position X as an “everything app” reminiscent of China’s WeChat, offering a versatile platform for both social interaction and financial transactions.
In line with this diversification, X’s payment arm, Twitter Payments LLC, recently obtained a significant currency transmitter license from the US state of Rhode Island. This pivotal license empowers X to facilitate cryptocurrency-related activities, including exchanges, wallets, and payment processing—a strategic move in an era marked by growing digital currency adoption.
As Musk navigates X’s evolution, he continues to explore avenues to bolster revenue streams beyond traditional advertising models. The platform’s transition towards subscription-based offerings reflects Musk’s forward-thinking strategy to sustainably monetize the platform.
Notably, Musk’s decisions have stirred both enthusiasm and criticism. While subscribers embrace the novel features and envision X’s future potential, some advertisers and users have expressed reservations about the shift in services and content moderation changes.
In a symbolic gesture, Musk retired the iconic Twitter logo, replacing it with a minimalist white X—a visual manifestation of his ambitions to chart a distinct course in the realm of social media.
As the introduction of video and audio calling draws nearer, the anticipation surrounding X’s evolution as a multifaceted “everything app” only continues to intensify, inviting users to imagine the possibilities that lie ahead.
Somto is an Entertainment Reporter with a passion for uncovering the latest stories in the world of entertainment. As a dedicated journalist, Somto delivers in-depth reporting, exclusive interviews, and breaking news coverage.
She covers a wide range of topics, from celebrity interviews to industry trends and film reviews.
As an Entertainment Reporter for Prime Business Africa, She continues to provide comprehensive and insightful coverage of the entertainment industry, offering readers an insider's perspective on the latest developments and trends. She is a trusted source for breaking news, exclusive interviews, and thought-provoking analyses.
Somto is dedicated to providing valuable information and entertainment to her audience while upholding the highest standards of journalistic integrity.
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