Union Bank of Nigeria has launched a brand-new sonic identity tagged ‘The Sound of Union. The 105-year-old Bank is leveraging the universality of music to engage with its new and existing audiences through this unique sound identity.
The Bank tapped prolific and award-winning music producer Tee-Y Mix, to create a timeless sound and interpret it across multiple genres for today’s and tomorrow’s generations.
During the official unveiling of the ‘The Sound of Union’ during held on Twitter Space, Ogochukwu Ekezie-Ekaidem, Chief Brand and Marketing Officer, Union Bank, explained why the Bank is unveiling the sound identity at this time.
She said: “Over the past couple of years, Union Bank has gone through significant evolution, and as a team, we are constantly thinking of ways to connect with our audiences – new and existing. At 105 years, we are entering into a new era of identity and the Sound of Union represents a milestone for us.
“We have produced a distinct tone and instrumental melody spanning five music genres drawing on our local culture to connect with audiences across different geographical zones. We believe we are the first Nigerian bank to create an identity using sound, and not just a one-off jingle or payoff. This launch underscores our commitment to providing the simplest and smartest solutions while offering the best experience for our customers.”
To launch the sound identity, Union Bank has partnered with Boomplay to release an EP that will include the five genres of the melody which will make the EP available exclusively to Boomplay subscribers for a period before it is available on other platforms.
Marketing Manager at Boomplay, James Afuwape, who commented about the audio distribution partnership between Union Bank and Boomplay, during the Twitter Space, said: “Boomplay is the largest and fastest-growing streaming platform in Africa, and we are passionate about building and sustaining the music culture and consumption in Africa.
“We do this by leveraging partnerships and collaborations and this one with Union Bank was one we couldn’t pass up on. The Sound of Union is a unique project, and we are honoured to use our platform to help amplify the sound.”
Union Bank Launches New Sonic Identity After 105 Years
Latest from Business
Shareholder Associations Support Nigerian Breweries’ Rights Issue, Ask Nigerians To Take Advantage
Shareholders associations in Nigeria have expressed support for plans by Nigerian Breweries Plc to raise N600 billion through Rights Issues on the back of foreign exchange exposures that precipitated a loss of
Unstable Customs Duty Exchange Rate Weakens Investors’ Confidence In Nigeria’s Economy – Expert
As Nigeria Customs Service (NCS) continues to adjust rate for calculating import duty due to fluctuations in the foreign exchange market, economic expert, Dr Muda Yusuf, has warned that it is hurting
MTN, Airtel, 9mobile, Glo’s Mobile Subscriptions Drop By 5.4 Million, As NCC Enforces Mandatory NIN-SIM Linkage
Four major telecomm operators in Nigeria - MTN, Airtel, Globacom and 9mobile - have recorded a decline of 5,409,429 active mobile subscriptions within the first quarter of 2024.
Lagos, Anambra, Enugu Residents Lament Petrol Scarcity, Price Hike
Residents of Lagos, Enugu, and Anambra have lamented challenges posed by the raging scarcity of Premium Motor Spirit (PMS) also known as petrol, and the sudden hike in price of the product.
Flood, Currency Depreciation, Others To Drive Nigeria’s Inflation In 2025- Report
Nigeria’s inflation rate is expected to remain high in 2025, according to a recent Reuters poll of 15 analysts. The poll predicts that inflation will quicken to 29.1% this year from an
Follow Us