Somto BisinaTo encourage travel to Singapore through TV series and films, the city state’s Infocomm Media Development Authority and the Singapore Tourism Board are launching a $7.53 million (S$10 million) fund.
The fund will support selected projects by international media and entertainment companies. These must be set in Singapore and launched before the first quarter of 2027. Successful projects will receive funding support of up to 30% of their qualifying costs related to featuring Singapore, including production and marketing costs.
“The Singapore On-screen Fund provides more opportunities for our home-grown media enterprises and talent to collaborate with their international counterparts to hone their skills and gain valuable experience on projects that target the global audience,” said Justin Ang, assistant chief executive at IMDA.
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“This exchange of capabilities through direct involvement in such projects will boost the credentials of our local media industry. We hope that such collaborations will showcase to the world Singapore’s capabilities to take on large-scale productions on the global stage.” Added Chang Chee Pey, assistant chief executive of the STB’s marketing group:
“To keep pace with the changing digital landscape and increased demand for authentic and entertaining content, branded entertainment is a key focus of STB’s marketing strategy. The Singapore On-screen Fund allows us to tap the deep storytelling expertise of global media and entertainment players in a more purposeful way, showcasing Singapore through a fresh lens as travel demand recovers.”
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