Rihanna Didn’t Get Paid For Super Bowl Halftime Show, Here’s Why

February 14, 2023
Rihanna Didn’t Get Paid For Super Bowl Halftime Performance, Here’s Why

Rihanna delivered an epic halftime show at the big game on February 12, 2023, despite delivering such an incredible performance, she  won’t be getting paid.

“We do not pay the artists,” NFL spokesperson Joanna Hunter told Forbes back in 2016. “We cover expenses and production costs.”

Join our WhatsApp Channel

The halftime show featured the Grammy winner’s biggest hits such as “Diamonds,” “Umbrella” and “Pour It Up,” which was performed by the 34-year-old in an eye-catching red jumpsuit.

On top of captivating audiences with her vocals, Rihanna made headlines by revealing she is pregnant with her and and A$AP Rocky’s second child during the performance. A representative for the singer also confirmed the news.

Although she was not paid for the halftime show, Rihanna found a way to cash in by promoting her beauty and lingerie brands throughout the performance.

 Rihanna Didn’t Get Paid For  Super Bowl Halftime Performance, Here’s Why

Not only did the she wear a shade of her Fenty Beauty lipstick on stage, which was later promoted by Sephora on its official Instagram account, but she also pulled out one of its Invisimatte Blotting Powders in the middle of the performance and used it to touch up her makeup.

READ ALSO:Rihanna Is Pregnant with Second Baby, Reveals Bump During Super Bowl

In addition, all of her dancers wore items from Rihanna’s Savage X Fenty line, and afterwards, the company even sent out a mass text to all of its subscribers encouraging them to purchase all the ‘looks inspired by the performance’.

Companies pay millions of dollars for a chance to promote their products during the highly-anticipated football game , it can cost between $6 million and $7 million for just a 30-second ad slot – but Rihanna didn’t need to pay for a commercial.

She certainly took advantage of the millions who tuned in to watch her sing, and the brilliant marketing ploy isn’t out of the ordinary for billionaire Rihanna.

Somto Bisina
+ posts

Featured Stories

Latest from Entertainment

D’Angelo, Neo-Soul Pioneer, Dies at 51

Grammy-winning R&B and neo-soul legend, Michael Eugene Archer, popularly known as D’Angelo, has died at the age of 51. The acclaimed musician passed away on Tuesday, October 14, 2025, following a private battle with pancreatic cancer, according to a statement from his

Emmy-Winning Nigerian Documentary MADU Returns for Lagos Screening

The Emmy-winning biographical documentary MADU will be screened in Lagos for the first time on Sunday, September 28, at the Alliance Française, Mike Adenuga Centre, Ikoyi. The 100-minute Disney Original Documentary follows the inspiring journey of 12-year-old Anthony Madu, who leaves his
Emmys 2025: 'Adolescence' Win Big

Emmys 2025: ‘Adolescence’ Win Big, Full Winners List

The 2025 Emmy Awards were handed out Sunday, with Adolescence, The Studio, The Pitt, and The Late Show With Stephen Colbert emerging as the night’s biggest winners. Adolescence dominated with six wins, including Best Limited or Anthology Series. Owen Cooper made history
Filming Begins For ‘Breaded Life' Sequel
Previous Story

Filming Begins For ‘Breaded Life’ Sequel

Justin Bieber, Kodak Black,Others Sued Over 2022 Afterparty Shoot-Out
Next Story

Justin Bieber, Kodak Black Sued Over 2022 Afterparty Shoot-Out

Don't Miss

Junior Pope: 'Two Bodies Found, Three Missing'- NIWA

Junior Pope: ‘Two Bodies Found, Three Missing’- NIWA

The National Inland Waterways Authority (NIWA) has provided an update
Shocking! These 6 countries have the highest unemployment rates in Africa

Shocking! These 6 Countries Have The Highest Unemployment Rates In Africa

No doubt, unemployment is a menace across Africa. In fact,