Bisina Somto
Funke Akindele, Nollywood actress and producer, has once again etched her name in the annals of Nigerian cinema history with her latest cinematic masterpiece, ‘A Tribe Called Judah.’
In an extraordinary feat, the film amassed an astounding ₦1 Billion within a mere 3 weeks of hitting the big screens, marking a monumental achievement for the acclaimed actress.
Join our WhatsApp ChannelThe film, which premiered on December 15, 2023, has been rewriting the record books from its inception. Its opening weekend alone witnessed a remarkable gross of ₦113 million, setting a new benchmark as the highest-ever recorded in the history of Nollywood.
READ ALSO:How Funke Akindele’s ‘A Tribe Called Judah’ Gross Over N1 Billion In 3 Weeks
Currently standing as the highest-grossing movie of the entire year 2023, “A Tribe Called Judah” has captivated audiences with its compelling storyline and exceptional production quality, gaining widespread acclaim and securing a firm spot in the hearts of moviegoers across the nation.
Tribe Of Judah’s Road To N1 Billion
The journey to this extraordinary achievement began long before the film hit the cinemas. Akindele, known for her strategic approach to promoting her projects, took a bold step by converting her social media platforms into a campaign hub for “A Tribe Called Judah” weeks before its December 15, 2023 release.
Through a meticulously planned social media blitz, Akindele made over a hundred posts, collaborating with popular celebrities and content creators like Nasboi, Layi Wasabi, and Sydney Talker to produce unique promotional content that resonated with her massive following.
What set Akindele’s promotional strategy apart was the creation of exclusive merchandise for the film. By distributing these items to fellow Nollywood stars along with invites to the movie premiere, she generated a buzz that permeated the industry.
The news of her achievement has set social media ablaze, these are some reactions:
Somto is an Entertainment Reporter with a passion for uncovering the latest stories in the world of entertainment. As a dedicated journalist, Somto delivers in-depth reporting, exclusive interviews, and breaking news coverage.
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As an Entertainment Reporter for Prime Business Africa, She continues to provide comprehensive and insightful coverage of the entertainment industry, offering readers an insider's perspective on the latest developments and trends. She is a trusted source for breaking news, exclusive interviews, and thought-provoking analyses.
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