In a move, X, owned by Elon Musk, formerly Twitter, is reaching out to advertisers, emphasizing a commitment to child safety.
CEO Linda Yaccarino’s plea follows Musk’s dismissal of advertiser concerns, aiming to distinguish X from other platforms amidst impending regulations.
The appeal, post-congressional hearing on online safety, supports proposed bills by US lawmakers.
Despite challenges in content moderation, X is determined to reshape its image and regain advertiser trust after major companies, including Walmart, distanced themselves.
Yaccarino’s efforts acknowledge the critical role of advertisers in X’s revenue stream, highlighting a focus on child safety and legislative alignment.
As X navigates this pivotal moment, the outcome remains uncertain, determining its trajectory in rebuilding relationships and securing vital advertising partnerships.