Aka EkeneTwitter, now known as “X” since the recent logo change, has unveiled a subscription that makes users to retain their distinctive blue verification badges, previously symbolizing authenticity, for a modest monthly fee of $8.
This new development, initiated by CEO Elon Musk, marks a significant shift in the platform’s approach to user verification and customization.
Hiding the Blue Check Mark: A New Subscriber Privilege
Under the “Profile Customization” section within Account Settings, subscribers to the Twitter Blue program can avail themselves of the exclusive “Hide Your Checkmark” option. By selecting this feature, the checkmark will be concealed on both the user’s profile and posts, though certain instances and features may still disclose the existence of an active subscription. Consequently, a few functionalities may not be accessible while the checkmark remains hidden. The company assures users that this feature will undergo continual refinement for an enhanced user experience.
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Background and Evolution of the Blue Check Mark:
The introduction of the blue check mark system in 2009 aimed to aid users in identifying genuine and authentic accounts associated with celebrities, politicians, brands, news organizations, and other notable entities. Until recently, Twitter provided verification free of charge, but with the advent of the Twitter Blue subscription model, a nominal fee has been attached to the coveted verification badge.
Twitter Blue: An Extension of Musk’s Vision:
Elon Musk’s ambitious vision for Twitter, now known as X, took shape last year when he unveiled Twitter Blue, a premium offering incorporating the highly-coveted check-mark badge as a distinctive perk for subscribers. The integration of this feature followed closely on the heels of Musk’s takeover of the company, exemplifying his dedication to revolutionizing the platform.
Impact on Verified Accounts and Logo Rebranding:
In a surprising turn of events, on April 1, Twitter removed blue ticks from various verified accounts in tandem with the implementation of the paid subscription service. Notable individuals and entities, including B-town celebrities like Amitabh Bachchan and Shah Rukh Khan, politicians like CM Yogi Adityanath and Rahul Gandhi, and cricketers Virat Kohli and Rohit Sharma, temporarily lost their verified status, though many eventually regained their badges.
Furthermore, in a strategic move, Twitter replaced its iconic bird logo on July 24 with the letter “X,” signifying its new official identity. This shift indicates a potential for further logo changes in the future, as hinted by Musk himself, who referred to this design as an “interim” one.
Looking Ahead:
According to tech portal TechCrunch’s report, Elon Musk has expressed a possibility of additional logo alterations, indicating that the company may eventually part ways with the Twitter brand and gradually phase out avian representations altogether.
Conclusion:
Twitter’s introduction of a paid subscription service allowing users to hide their blue check marks signifies a profound transformation in user verification and customization practices. Under the innovative leadership of CEO Elon Musk, the platform, now known as X, has undergone significant changes, embracing a fresh logo and introducing a premium subscription model. The evolution of this social media giant continues to captivate industry observers and users alike, promising further intriguing developments on the horizon.
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