PUMA Unhappy With Nigeria, Ends $2.7m Sponsorship Deal

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PUMA on Wednesday, August 4, 2021, ended its 4-year deal with Nigeria over kitting issues that happened at the Tokyo 2020 Olympics.

The German Company was unhappy with the Athletics Federation of Nigeria and Nigeria’s Olympic Committee for kitting with a different sponsor, Afa Sports as the official kits supplier for Team Nigeria at the Tokyo Olympics.

This was against the deal with Puma in which both sides agreed that the Olympics Team would be kitted by Puma.

In a letter signed by PUMA’s International Sports Marketing Agency and addressed to the Athletics Federation of Nigeria on Wednesday evening, Puma wrote: “As a direct consequence of the recent developments, particularly at the Tokyo Olympic Games 2020 and pursuant to Clauses 9.2 and 7.3 of the Agreement, we hereby terminate the Agreement with immediate effect”.

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Puma added that it wants to be discharged from any and all obligations towards all stakeholders involved and reserves all rights against entities involved.

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