Victor EzejaIn its quest to provide accessible and affordable nutrition, Nestlé Nigeria has launched Golden Morn 3in1, a ready-to-eat cereal.
It is a product made with a combination of Nigeria’s favourite Maize and Soya cereal with milk.
Join our WhatsApp ChannelIn its remarks at the launch of the product, Managing Director and CEO of Nestlé Nigeria, Wassim Elhusseini, highlighted the company’s consumer-focused approach to innovation.
According to him, “Golden Morn 3in1 represents a significant advancement in convenience and affordability, making it easier than ever for families to enjoy a nutritious meal.”
Elhusseini said the product, which was developed over a two-year period through careful research and consumer insights, offers “the right balance of nutrition and taste at a price that works for Nigerian households.”
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He emphasised that the product comes at a time when access to affordable, balanced diets remains a challenge for millions of Nigerians.
According to The State of Food Security and Nutrition in the World 2024 Report titled “Financing to end hunger, food insecurity and malnutrition in all its forms,” an estimated 172 million Nigerians were unable to afford a healthy diet in 2022.
This reality underscores the urgent need for accessible and affordable nutrition.
Also speaking at the event, Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, highlighted the product’s role in addressing this nutrition gap: “With no fewer than 172 million Nigerians unable to afford a healthy diet, we recognize the urgent need for solutions that provide affordable, nutritious meals. Retailing at an affordable N300, Golden Morn 3in1 is fortified with GRAINSMART protect—a smart combination of iron, and vitamins —to support immunity while also providing protein, calcium, and fibre for digestive health.”
A statement by the company claims that the Golden Morn 3in1 reduces the cost of having a nutritious Golden Morn meal by up to 32 per cent. With everything needed to enjoy a nutritious meal already in one affordable 45g pack. “All that is required is to add water, and it is ready to eat,” it added.
The company said that as it continues to innovate and improve its offerings, it remains committed to using stakeholder feedback to guide product development.
It noted that producing Golden Morn 3in1 is a reflection of Nestlé’s ongoing efforts to create solutions that address local nutritional deficiencies and promote overall well-being.
Victor Ezeja is a passionate journalist with seven years of experience writing on economy, politics and energy. He holds a Master's degree in Mass Communication.
