Emmanuel OchayiNigeria’s largest telecom provider, MTN, has apologised to its customers after a 200% increase in its popular 15GB weekly data bundle triggered outrage. The price of the bundle jumped from N2,000 to N6,000, leaving many customers frustrated.
On Wednesday, social media platforms were flooded with complaints from users who were shocked by the sudden price change. Many expressed their disappointment, demanding an explanation from MTN.
Join our WhatsApp ChannelMTN Issues Public Apology
On Thursday, MTN took to social media to address the backlash. In a message written in a casual, conversational tone, the company acknowledged the frustration of its subscribers.
“To our 15G digital bundle lovers. You dey vex. We know. We know how upsetting it must have been to suddenly wake up to a 200% increase on your favourite digital bundle,” the message read.
The company admitted its mistake, saying “We could share several reasons, and provide explanations, but omo, all that one na story. We don cast. We get it and admit it. Let’s just say na mistake.”
MTN Appeals for Forgiveness
MTN further appealed to customers to “forgive and forget,” especially during the Valentine’s season. “In this love season, don’t stay angry with us. Please forgive and forget. You matter die and we will never stop showing you how much. Let’s continue our relationship. Thank you for your understanding,” the message concluded.
READ ALSO: MTN Implements 50% Tariff Increase, Raises Data Prices
The apology sparked mixed reactions online. While some customers appreciated the company’s honesty, others demanded a reversal of the price increase.
What Led to the 200% Price Hike?
MTN’s decision to increase the price of its data bundle follows the Nigerian Communications Commission’s (NCC) approval of a 50% tariff increase in January. While MTN is the first telecom provider to implement the hike, other companies, including Airtel and Globacom, are expected to follow.
The price change comes as telecom operators cite rising operational costs as a key reason for increasing their tariffs. However, many Nigerians argue that such a steep hike will make internet access unaffordable for the average user.
NLC Demands Immediate Reversal
The Nigeria Labour Congress (NLC) has strongly opposed the tariff hike. The union has called on telecom companies to reverse the increase immediately, warning that the decision could push more Nigerians into digital exclusion.
The NLC, alongside consumer rights groups, has urged the government to intervene, stating that internet access is essential for communication, education, and business in the modern economy.
As of now, MTN has not indicated whether it will reconsider the price adjustment. However, customers remain hopeful that the company will take further steps to address their concerns.
Emmanuel Ochayi is a journalist. He is a graduate of the University of Lagos, School of first choice and the nations pride. Emmanuel is keen on exploring writing angles in different areas, including Business, climate change, politics, Education, and others.
