Victor EzejaMultiChoice Nigeria has slashed subscription prices for its DStv and GOtv packages by 50 per cent.
This was confirmed in a statement released on Tuesday, signed by the company’s Chief Executive Officer, John Ugbe.
Join our WhatsApp ChannelThe pay-TV company’s latest move comes amid plans by the Federal Competition and Consumer Protection Commission (FCCPC) to arraign the CEO and other top executives in court over allegations of obstructing investigation and other charges.
However, the company stated that the price cut was in response to prevailing economic challenges faced by Nigerians.
Prime Business Africa reports that FCCPC had on Tuesday, 24 June, filed charges against Multichoice Nigeria Limited. The charges border on allegations of impeding the Federal Government agency’s investigation and failing to comply with lawful summons.
It would be recalled that the Federal High Court sitting in Abuja had on 8 May 2025, struck out MultiChoice Nigeria Limited’s suit seeking to uphold its DStv and GOtv price increases in Nigeria.
In the charge sheet marked FHC/ABJ/CR/197/2025, FCCPC accused the pay-TV company staff of failing to appear before the Federal Competition and Consumer Protection Commission on 6th March 2025, in compliance with summons dated 25th February 2025.
The agency said the action was in breach of the FCCPC Act. “Being Directors of MultiChoice Nigeria Limited on or about the 6th day of March, 2025, at 23 Jimmy Carter Street, Asokoro, Abuja, within the jurisdiction of this Court, caused the aforesaid MultiChoice Nigeria Limited to fail to produce documents which the Company was required to produce, in compliance with a lawful summons issued and dated 25 February, 2025, and thereby committed an offence contrary to and punishable under Section 3 of the FCCPC Act 2018,” the Commission had alleged.
Multichoice Nigeria had jacked up the subscription fees for its DStv and GOtv packages several times in the last two years, claiming it was due to rising cost of operations, inflation and high exchange rate.
The series of subscription fee hikes forced many customers to abandon it. Industry data revealed that Multichoice lost not less than 1.4 million subscribers between March 2023 and March 2025.
Prime Business Africa observed that the pay TV company hiked its DStv and GOtv bouquet prices three times within 12 months, with the first one in April 2023. This was followed by another increase in November 2023 and a third one in April 2024, which took effect on May 1 of the same year.
However, in the latest move seen as an aggressive pricing strategy to address dipping subscriptions in Africa’s largest PayTV market, Multichoice Nigeria reduced the price of its DStv decoder by 50 per cent from N20,000 to N10,000.
READ ALSO: Price Hike: FCCPC Summons MultiChoice, Threatens Sanctions
As part of the offer, the company also launched a free tier upgrade campaign for both active and returning customers. Customers who pay in full for their current DStv subscription package will be automatically upgraded to the next higher tier from 16 June to 31 July 2025, giving them access to more channels and content at no additional cost.
The company said: “We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.
“This means more channels, more shows, and more reasons to tune in every day.”
Victor Ezeja is a passionate journalist with seven years of experience writing on economy, politics and energy. He holds a Master's degree in Mass Communication.
