Victor EzejaIn its quest to support the education and acquisition of life skills by children, MILO Nigeria has announced a strategic partnership with two Nigerian social media personalities, Anita Asuoha, a health and fitness enthusiast, widely recognized as Real Warri Pikin, and Egemba Chinonso Fidelis, a practicing Medical Doctor and Nutritionist, known as Aproko Doctor, to inspire parents to increase the participation of their children in sporting activities.
MILO is a brand of Nestle Nigeria PLc. In a statement signed by the Corporate Communications and Public Affairs Manager, Nestle Nigeria, Victoria Uwadoka, the company said the project is based on its belief that as a nation that prioritizes academic learning and achievements, sport teaches children invaluable life skills that traditional classroom learning alone cannot.
The statement said: “This partnership demonstrates the commitment of the brand to play a vital role in shaping children’s character and values, in addition to providing nutritious energy through the MILO beverages.”
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during the formal announcement of the partnership at the company’s Head office in Lagos, the Category Manager, Beverages, Nestlé Nigeria PLC, Ifeanyi Orabuche said: “MILO is deeply committed to empowering children through sports. We are therefore delighted to announce our collaboration with Anita Asuoha popularly known as Real Warri Pikin and Dr Chinonso Egemba also known as Aproko Doctor, to amplify the reach and impact of our initiatives aimed at helping children cultivate healthy lifestyles from a young age. We recognize the immense value that these personalities bring to our shared passion for promoting healthy lifestyles.”
Commenting on the collaboration, Anita Asuoha said: “This partnership is a homecoming for me as MILO has been a brand in my everyday life. Working with a brand I grew up with adds a warm touch, making this not just business, but also a personal journey, a blend that is a true blessing not only for me, but also for those I care about.”
On his part, Egemba Fidelis said: “On the path to a healthier Africa, the importance of health education and positive behavioral change cannot be overemphasized. I am excited about the cooperation with Nestlé MILO as we join hands with parents across Nigeria to raise healthier and happier children. Equipping them to win daily will help to make the world a better place.”
With a history spanning more than 70 years, MILO plays vital role in developing champions throughout the world and gives about eight million kids something healthy to eat for breakfast every day.
The statement disclosed that in 2023 alone, MILO School Sports Development program reached around four million children across Nigeria.
“The Brand believes that sport instills essential values like grit, determination, and teamwork, contributing to the development of life skills essential for success in all facets of life.
“MILO is putting more efforts behind encouraging greater participation of girls and children with special abilities in sporting activities, ensuring equal opportunities for all.
“It is MILO’s firm belief that the partnerships will provide a viable platform for inspiring millions of parents across Nigeria to nourish their kids’ journey to success with the nutritious MILO energy and the inspiration to grow with sports,” the statement added.
Victor Ezeja is a passionate journalist with six years of experience writing on economy, politics and energy. He holds a Masters degree in Mass Communication.
