Emmanuel Ochayi
A new podcast series titled ‘Influencer Ave’ has made its debut, signaling a development in the realm of influencer marketing in Nigeria.
Powered by The Arkerson Agency, a micro and nano influencer Management Agency, this podcast aims to delve into various aspects of the influencer industry in Nigeria while empowering the next generation of influencers and presenting a positive perspective on the sector.
Join our WhatsApp ChannelUju Obiejesi, the spokesperson for The Arkerson Agency, highlighted the significance of ‘Influencer Ave,’ describing it as a pioneering platform within Nigeria for influencers. She emphasized its role in providing both emerging and established influencers a platform to share their journeys, challenges, and aspirations.
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“Influencer marketing in Nigeria remains largely untapped in several areas,” Obiejesi stated, expressing the podcast’s mission to uncover these unexplored sectors and shed light on potential revenue streams within influencer marketing.
She stressed the importance for brands to comprehend local culture and preferences to effectively leverage influencer marketing in the Nigerian market.
The podcast, hosted by influencers Muna Ikejiaku, Valerie Egbuniwe, and Joba Oguntola, will feature guests including micro and macro influencers like Adeola C Adeyemi (Diiadem), Ayoyinka Abolarin, Amy Okoli, Kamsi Nnamani, Angel Anosike, as well as industry experts Chuka Obi and Ajose Sehindemi.
The launch event held in Lagos, Nigeria, presented an opportunity for The Arkerson Agency to connect with social media influencers and industry stakeholders.
It served as a platform for networking, and fostering collaborations, and provided a sneak peek into the compelling content to be featured on ‘Influencer Ave.’
Emmanuel Ochayi is a journalist. He is a graduate of the University of Lagos, School of first choice and the nations pride. Emmanuel is keen on exploring writing angles in different areas, including Business, climate change, politics, Education, and others.
