Italian luxury sportscar manufacturer Ferrari (NYSE: RACE) has announced a thrilling renewal and strengthening of its partnership with German sportswear giant Puma.
According to Reuters In a high-octane move, Scuderia Ferrari has unveiled its plans to revitalize the collaboration, positioning Puma as its premium partner beginning next year.
While the specific financial details remain under wraps, the companies have signaled their commitment to a multi-year journey.
READ ALSO: AfDB, AFI Pledge $4 Million To Empower Women Entrepreneurs Across Africa
“In the next years, PUMA will also continue to be the licensing partner for Ferrari-branded products and the supplier of F1 team and racewear for Ferrari,” enthused the iconic Italian brand.
This partnership renewal marks the continuation of a high-speed collaboration that initially ignited in 2005 when Puma inked a deal to outfit Ferrari’s Formula One team with cutting-edge sportswear, shoes, and accessories.
“In the world of motorsport, precision and performance are paramount. This partnership exemplifies the fusion of racing excellence with fashion innovation,” declared Ferrari’s spokesperson.
The alliance between the speed demons of Scuderia Ferrari and the sporting prowess of Puma promises to bring enthusiasts an adrenaline-fueled blend of racing and fashion, igniting excitement on and off the track.
Support Investigative Journalism and Mentorship
Courageous Journalism of Truth,Transparency and Development is in the DNA of Prime Business Africa; By donating as little as N1000 or $1 today, you are helping to keep credible journalism and life-changing information free for all.
Credibility and transparency is our DNA at Prime Business Africa’. We strongly believe in the role of media as a watchdog of the society that powerfully promotes accountability and transparency in government.
By contributing to Prime Business Africa, you are helping to sustain good journalism and making sure that it remains free to all.
Support Investigative Journalism and Mentorship
Courageous Journalism of Truth,Transparency and Development is in the DNA of Prime Business Africa; By donating as little as N1000 or $1 today, you are helping to keep credible journalism and life-changing information free for all.
