Lagos State Governor, Babajide Sanwo-Olu’s campaign, on Wednesday, began with bright colours on the Lagos horizon as the All Progressives Congress (APC) incumbent governor activated his 2023 re-election campaign branding on both ‘air and sea.’
Sanwo-olu and Dr Kadri Obafemi Hamzat, his deputy, told journalists in Lagos that the joint ticket for the March 11, 2023 governorship election will simply run successfully on performance record.
Sanwo-Olu’s campaign brand activation with the theme “Greater Lagos Rising “, had begun at midnight with deployment of communication assets, among which are digital banners, A-Frames, Static Billboards, Gantries, Branded BRT Buses, and Venticular, to strategic locations in the state.
At about 4am on Wednesday, the campaign shifted from the air to the sea, which lays emphasis on Lagos as a State of Aquatic splendor. The Unveiling of a Laser Branding of the Lagos Lagoon along the Third Mainland Bridge put a smile on the faces of many lagosians on that route in the early hours of the day, while exposure on the social media enabled millions of citizens to behold the good works of Sanwo-Olu in Lagos State.
At about the same time, 1,000 Lagos youths took to strategic locations like Third Mainland Bridge, Oshodi, Lekki, Ikorodu, Ojota and Abule Egba to alert Lagosians about the break of the re-election campaign of the Number One and Two Citizens of the state.
At 6:30am, a Sea Show featuring hundreds of Lagos citizens in the riverine communities rolled out branded canoes to commemorate the start of the re-election campaign of Governor Sanwo-Olu and his Deputy.
A multi-dimensional Road Show comprising Power Bikers, Activation Rigs and Mobile Advertising Vans also began from Ikeja through Ikorodu Road to Lagos Island at 9 am. And by 1 pm, the campaign jingles hit the airwaves through major radio stations in Lagos.
A press conference to unveil the Brand Campaign took place in Ikeja, the state capital, by 11 am, while TV campaigns broke by 7 pm.
Mr Gbenga Omotoso, Lagos State Commissioner for Information and Strategy, urged Lagosians to be ready for “an exciting campaign season like never seen before! A government that has delivered on its promises, we have many reasons to campaign boldly”.
On the rationale for A GREATER LAGOS RISING! as the campaign theme, the Commissioner recalled how Lagos managed and navigated through the challenges of the first three years of the Sanwo-Olu administration, which anchored its campaign thrust on GREATER LAGOS! while seeking to be elected in 2019. The records of the administration propelled the Governor and his Deputy to put their hats in the ring again, the commissioner said.
Expanding on the storied journey of the triumph of the human spirit over challenges as represented by Governor Sanwo-Olu, Omotoso announced: “With all sense of humility, Mr. Babajide Olusola Sanwo-Olu has sent us here to say, ‘I am running on records. Get ready for more’”!
In Just a month in office, the administration had faced its litmus test with Lagos witnessing torrential rainfall which impacted negatively on the state of roads, causing traffic snarls and attendant hardship on the citizens. The response of the Sanwo-Olu administration was to launch the #FixingLagosRoads Campaign, an intensive road rehabilitation campaign. That brought about the tragic pipeline explosion at NNPC in Ijagemo, as a result of the activities of pipeline vandals. In a bid to address this challenges Governor Sanwo-Olu mobilised help for the helpless.
He also gave rise to the abolishing of commercial motorcycles ( okada) which eventually attracted critics at the government. But Governor Samwo-Olu rode the storm. “The Move was a containment strategy to keep their activities manageable for the already over-stretched security agencies. In the midst of this critics some lagosians applauded the bold move of Sanwo-Olu administration” the commissioner reminisced.
There was also the commercial motorcycle (okada) menace, which got critics railing at the government. But Governor Sanwo-Olu rode the storm. “The move was a containment strategy to keep their activities manageable for the already over-stretched security agencies. Again, respite came the way of the citizens who applauded the bold move by the Sanwo-Olu administration”, the commissioner reminisced.
He recalled the setback that Covid-19 pandemic could have caused to Lagos but for a courageous and brave Governor and Deputy Governor. In the end, Lagos emerged the global example for the medical world on how to fight the pandemic.
#ENDSARS also almost grounded the state with critical infrastructure massively destroyed. But the Lagos of Sanwo-Olu came out stronger. “Within a few weeks, Governor Babajide Sanwo-Olu launched the Rebuild Lagos initiative aimed at rebuilding all that was destroyed during the protest,” Omotoso said.
He said that A GREATER LAGOS RISING! is not only appropriate for a state that achieved so much in spite of all odds, but also a “thematic continuum of what we promised in 2019”.
“We promised our people A GREATER LAGOS. What do we see around us? Abundant evidence of a new city rising from the womb of time. We do not make a false claim of having reached the zenith of our journey. Our contextual usage of the word is as an adjective that suggests an upward slop, an increase and an upward movement. These are the signs discerning minds can see all around the City of Lagos today,” the Commissioner said.
- Laser Beaming of Governor Babajide Olusola Sanwo-Olu and His Campaign Theme ‘Greater Lagos Rising’ on Third Mainland Bridge, Lagos, For the launch of the Governor’s Re-Election Campaign.
Commissioner Of Information, Gbenga Omotosho, t the Press Briefing for The Launch of The Governor Babajide Olusola Sanwo-Olu Re-Election Campaign Launch at Radisson Blu Ikeja, Lagos Yesterday