Julius Okorie
It was windfall for Barcelona on Friday, as the La Liga giants pocketed €1.5 million, just an hour after unveiling the special edition of Travis Scott shirts for next weekend’s El Clasico against Real Madrid.
Join our WhatsApp ChannelAs has become tradition, the Catalans partnered with a music artist for this match, thanks to their partnership with their main shirt sponsor, Spotify.
Lucrative collaboration for Barcelona:
Barcelona have raked in a hefty €1.5 million in one hour from their collaboration with Travis Scott through the sales of the special edition shirts.
Sales began shortly after 9:00 am earlier today, and by 10:00 AM, most items were already sold out.
There were four shirt models available, two for men and two for women. One version was a limited edition of 1,899 units priced at €399.99 each, while another, signed by players, was priced at €2,999.99.
Within just over thirty minutes, all sizes – S, M, L, and XL – of all editions had completely sold out.
In total, two editions of 1,899 shirts at €399.99 each were made available and sold out, generating €1,519,162.02.
Additionally, the exclusive signed version – limited to 11 shirts for men and 11 for women – at €2,999.99 each, added another €65,999.78. Combined, the campaign raised €1,585,161.80 in just one hour.
Sixth collaboration:
This would be the sixth collaboration between FC Barcelona and Spotify featuring musical artists. Previous partners have included Drake, Rosalía, the Rolling Stones, Karol G, and Coldplay – all for matches against Real Madrid.
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The effect of these collaborations on the team’s form has varied, with Rosalía and Coldplay bringing good fortune on the field, while Drake, the Rolling Stones, and Karol G coincided with less favourable results.
Time will tell whether Travis Scott brings luck to the team. For now, though, off the field, the collaboration seems to be an instant hit.
Jacques Bermon Webster III known professionally as Travis Scott, is an American rapper, singer, songwriter, and record producer.
Scott has had five number-one hits on the U.S. Billboard Hot 100 chart, along with a total of over one hundred charting songs.
In addition to ten Grammy Award nominations, he has won a Latin Grammy Award, Billboard Music Award, MTV Video Music Award, and several BET Hip Hop Awards.
Julius Okorie is Chief Sports and Entertainment Correspondent for Prime Business Africa. He began his journalism career with the Champion Newspaper and Sporting Champion and later moved on to Daily Independent and the Nation Newspapers. Okorie joined Prime Business Africa in 2024 bringing on board 20 years of experience in writing investigative news on Sports and Entertainment. His well researched and highly informative articles on Sports Business and general entertainment are followed by a wide range of audience.
