Somto Bisina
In a surprising announcement on Friday, the 23rd of June, Rihanna, the billionaire beauty mogul and Grammy-winning singer, revealed that she will be stepping down from her position as CEO of Savage X Fenty.
The multi-talented artist, who founded the popular lingerie brand in 2018, appointed Hillary Super, the former CEO of Anthropologie Group, as her successor.
Join our WhatsApp ChannelDespite relinquishing the CEO role, Rihanna will continue to play a crucial part in the company’s leadership as the executive chair. According to Vogue, she expressed her excitement about the growth of Savage X Fenty and its impact on the fashion industry over the past five years.
Rihanna stated, “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude… we’re going to continue to expand in ways that always connect with the consumer.”
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In her statement, Rihanna also warmly welcomed Hillary Super as the new CEO, emphasizing her leadership qualities and her dedication to taking the business to new heights.
Super brings a wealth of experience to her new role, having previously held leadership positions at renowned fashion brands including Guess, American Eagle, Gap, and Old Navy.
Super expressed her enthusiasm for joining the Savage X Fenty family, commending the brand’s commitment to inclusivity and fearlessness.
The transition of leadership will be effective from the 26th of June, marking a significant milestone for both Rihanna and Savage X Fenty. Since its launch five years ago, the brand has revolutionized the fashion industry with its ground-breaking approach.
Rihanna, known for her avant-garde fashion shows, has consistently pushed boundaries, and the past four shows are available to stream on Amazon Prime Video.
Moreover, Savage X Fenty has become a trailblazer in inclusive fashion, featuring plus-size models and creating gender-neutral items.
The brand’s debut collection in 2018 introduced a wide range of sizes, from 30A to 46DDD for bras and from XS to 4X for underwear, ensuring that all individuals can find products that cater to their needs.
Rihanna’s decision to step down as CEO aligns with Savage X Fenty’s expansion plans beyond e-commerce. Vogue reports that the brand has recently opened seven physical stores across several US cities, including Los Angeles, Houston, Las Vegas, and Atlanta.
Prior to her success with Savage X Fenty, Rihanna achieved billionaire status with her cosmetics company, Fenty Beauty. Launched in September 2017, the brand received immediate acclaim for its diverse range of foundation shades, boasting 40 options.
Within a year, Forbes estimated Fenty Beauty’s annual revenue to exceed $550 million, with the company’s overall value reaching $2.8 billion.
While Rihanna focuses on her other ventures, including her growing family, with partner A$AP Rocky and their son RZA Athelaston, who was born in May 2022, the business of Savage X Fenty is set to continue flourishing under the leadership of Hillary Super.
The brand’s commitment to inclusivity and innovation remains unwavering, and fans can expect further expansion and exciting developments in the future.
