Coca Cola records ‘$4 billion’ loss after Cristiano Ronaldo’s gesture

June 16, 2021
by
Cristiano Ronaldo
Cristiano Ronaldo

Cristiano Ronaldo’s superstardom influence has made an economic impact on Coca Cola, which the famed drinks company will be groaning about.

Ronaldo made a gesture over Coca Cola during a Portugal press conference ahead of their Euro 2020 match against Hungary.

Join our WhatsApp Channel

After taking his seat during a press conference, the Juventus superstar picked up the two bottles of Coca Cola which were laid out ready on the desk.

He passed the drinks along the desk and grabbed a bottle of water, subtly telling people at home which of the drinks was a healthy choice.

But what Ronaldo may not have realised is the huge financial impact he would have on Coca Cola with his action and words.
Marca reports that at the market’s open in Europe, Coca Cola’s shares were worth $56.1, but by the time Ronaldo and his Portugal boss Fernando Santos left their seats at the press conference, shares had dropped to $55.2 each.

The 1.6% drop in share price meant a loss in $4billion dollars in terms of company worth.

The former Real Madrid star, 36, is a renowned fitness freak who maintains a strict healthy diet. He would go ahead to score two goal in the match against Hungary, a feat which has seen him become the all-time highest goal scorer in the EUROS with a total of 11 goals.

+ posts

Featured Stories

Latest from News

Clothing market

Most Nigerians Earn ₦50,000 or Less Monthly – Report

A new financial services market report has revealed that most Nigerians survive on modest monthly incomes, with more than two-thirds earning ₦50,000 or less, underscoring deep-seated income challenges in the country. According to The Nigerian Financial Services Market Report 2024 published by
Press Release1 Dr. Bongo
Previous Story

Dr. Bongo Adi appointed Newstide Publications Board Chairman

World Bank
Next Story

Nigeria borrowed N1.3tn in four years to subsidise electricity – World Bank

Don't Miss

Nigeria's Equity Market Declines By 1.99% in March Despite Weekly Gains

Mixed Sentiment Drives Equity Market Down By 0.25%, Investors Cautious

Equity Market Shows Volatility Amid Mixed Sentiment The Nigerian equity
Abacha Loot Discovery Over 25 Years

Tinubu Commends France For Returning $150m Abacha Loot

President Bola Tinubu has extended Nigeria’s appreciation to France for