Fintech Start-up Emerges Winner of SelectUSA Tech Pitch Competition

Ifeoma Uddoh, founder of Shecluded, a Nigerian fintech start-up, has emerged as the overall winner of the SelectUSA Tech Nigeria Pitch Competition hosted by the United States Consulate General in the country.

Uddoh is a 2021 alumna of the Academy for Women Entrepreneurs (AWE), sponsored annually by the United States Mission to support women empowerment in Nigeria.

Shecluded is a fintech start-up dedicated to bridging financial inclusion gap among women of color.

The U.S. Consulate General hosted the Competition for Nigerian female-led tech startups interested in expanding their business operations into the United States.

Nine startups made their pitch before a panel of accomplished U.S. and Nigerian business leaders, including U.S. Consulate representatives, and received valuable feedback on their business proposals.

Uddoh emerged as the overall winner after closing of the contest.

According to a statement from the U.S. Embassy, Uddoh will receive a complimentary ticket to attend the annual SelectUSA Investment Summit in Washington DC from June 26-29, with the opportunity to pitch at the Regional, Middle East & Africa Pitch event, to venture capitalists, corporate investors, representatives from startup ecosystems, and industry experts.

The summit will offer Uddoh an unprecedented opportunity to learn how to expand her business to United States, make the right connections, learn about investment destinations, and discover relevant resources to move the start-up forward.

U.S. Consulate Deputy Public Affairs officer, Jennifer Foltz congratulated all the participants for their outstanding pitches. Foltz noted that the U.S. government is committed to providing women with the knowledge, networks, and access they need to launch and scale successful businesses.

“The U.S. government is proud to support young female entrepreneurs who are key to Nigeria’s future prosperity,” Foltz said. “We look forward to continuing to foster a strong entrepreneurial culture by providing skills training, resources, mentorship, and opportunities for Nigerian entrepreneurs to expand their businesses locally and to the United States.”

The annual SelectUSA Investment Summit is where business potential meets business opportunity. The Investment Summit connects qualified companies with U.S. economic development organisations to facilitate business investment and job creation.

The summit plays a vital role in attracting and facilitating business investment and job creation by raising awareness about the wide range of investment opportunities in the United States and enabling essential direct connections between entrepreneurs and U.S. investors.

The U.S. government supports a number of programmes, including the Academy for Women Entrepreneurs, the TechWomen and TechGirls Programs, and the African Women’s Entrepreneurship Program (AWEP) to support women’s inclusion in society.

More broadly, the United States has invested millions of dollars to directly advance gender equality across sub-Saharan Africa, through activities that promote political and economic opportunities for women.